International Institute of Earthquake Engineering and Seismology Journal of Seismology and Earthquake Engineering 1735-1669 27 1 2025 01 01 On the Implications of NPD Process Management on DRR Solutions Management 23 34 715217 10.48303/jsee.2024.2035414.1112 EN Pouya Sarvghad Moghadam Lecturer in Operations Management, Business, School of Management, Swansea University, Swansea, UK Nick L. Rich Professor in Operations Management, Business, School of Management, Swansea University, Swansea, UK Abdolreza S. Moghaddam Associate Professor, Structural Engineering Research Center, International Institute of Earthquake Engineering and Seismology (IIEES), Tehran, Iran Sara Naghavi Research assistant, International Institute of Earthquake Engineering and Seismology, IIEES, Tehran, Iran Journal Article 2024 07 13 The ability to compress time and enhance process quality are key determinants of effective New Product Development (NPD) and equally<br>Disaster Risk Reduction (DRR) management. This paper explores the qualitative relevence of an Analytical Hierarchy Process (AHP) derived<br>unified conceptual model of correlation coefficients between NPD subfactors of success and performance measures drawn from dominant<br>classical NPD models. The paper shows the application of the conceptual model to compare base isolation with damper technologies that are amongst the most advanced earthquake risk reduction strategies. The study finds that there are significant benefits for successful knowledge transfer between NPD and civil engineering and earthquake resilience engineering sectors, and there are many potential academic and professional benefits from doing so. Process management New Product Development Earthquake risk reduction Conceptual model Analytical hierarchy process https://www.jsee.ir/article_715217_102e1da9281e0b32f9b431ce48529bea.pdf